Porcelanosa and Real Madrid have signed an agreement whereby the Spanish multinational becomes an official partner of the club. Both entities will collaborate in a series of significant actions that will allow them to continue promoting their brands.
Real Madrid has relied on Porcelanosa Grupo for the installation of ceramic materials, sanitary ware and faucet products, which have been placed in the boxes and VIP area of the stadium. In addition, it has chosen the Krion® Lux solid surface for the dressing rooms and the staircases of the boxes, the Fitwall® decorative panels for the remodeling of the Puerta 57 restaurant, as well as its presence in different restaurant areas of the stadium.
For its part, Porcelanosa will collaborate in different initiatives with the Real Madrid women’s first team at the Alfredo Di Stéfano stadium to promote its corporate social responsibility.
This collaboration agreement reinforces the commitment of both brands to partner with entities with which they share values such as effort, excellence and innovation.