Innovation and trend in Porcelanosa’s novelties for Cersaie 2024
The Spanish multinational lands at the Bologna fair with a space of 400m2, located in hall 26 stand A296-B198.
PORCELANOSA Grupo presents, from September 23rd to 27th, its latest innovations at the world’s leading showcase for ceramics and bathroom equipment. A new edition of CERSAIE, which last year brought together more than 99,000 visitors from 169 countries.
Taranto, sublime travertine
CERSAIE is back. The sector’s main trade fair is once again opening its doors in an unmissable event that PORCELANOSA Grupo will be attending from 23 to 27 September to showcase its latest creations in ceramic floor and wall tiles, as well as the latest trends in kitchens, bathrooms and innovations in construction systems.
The multinational’s stand, located in hall 26 stand A296-B198 at Bologna Fiere, brings together the different novelties of all the group’s firms: Porcelanosa, Gamadecor, L’Antic Colonial, Butech, Noken, Krion and XTONE. 400 m2 in which the sensory and material experience are the protagonists.
In this sense, the immersive room stands out, explaining the production process that inspires XTONE, as well as the three innovative decoration techniques of this material: Eclipse, Comet and Lumen. An assembly capable of transmitting a multitude of sensations through the senses. These characteristics are materialized in the possible applications of Porcelanosa’s large-format porcelain tiles in the adjacent area.
The multinational company’s space also has an immersive Wellness experience based on the Noken Care System. This installation shows how this system developed by Noken Porcelanosa Bathrooms repairs and protects the skin through a treatment of oxygen microbubbles.
PORCELANOSA News
PORCELANOSA Grupo’s proposal is completed with a large area articulated by a central courtyard in which six bathrooms, a kitchen, a dining room, a bedroom and a library are recreated. Spaces in which the different firms have applied some of their new products, such as the Taranto and London ceramic collections by Porcelanosa. Inspired by travertine and wood respectively, these models combine perfectly with Gamadecor’s furniture for bathrooms(Armony and Onda), living rooms and kitchens(Smart Kitchen XTONE Calatorao Roble Noche).
The distinctive touch is provided by L’Antic Colonial with its natural materials and mosaics. Designs such as Kronos Silver, installed in one of the bathrooms, add originality to the room through its relief and different shapes. In this same area there is also a special reception desk that fuses XTONE and krion®.
Finally, with regard to the facade, the slat structure developed by Butech stands out, allowing a different finish to be seen on each side of the installed XTONE piece. An original visual game that transforms the outer skin of the Porcelanosa Grupo stand at CERSAIE.
PORCELANOSA News
Travertine and natural wood serve as inspiration for the new collections of the ceramic firm. These sober and elegant models are complemented by the new XLIGHT series.
Taranto Marfil and Deco Taranto Marfi by Porcelanosa.
Gamadecor News
The metallic finishes for kitchens are the main novelty of Gamadecor for this edition of Cersaie.
Kitchen Calatorao Nature, Roble Noche Champan by Gamadecor.
New products L’Antic Colonial
L’Antic Colonial is committed to decorative, elegant and distinctive elements. Mosaics and small format ceramics that will make a difference in any room.
Tusk Emerald mosaic and Habana Dark Classico marble by L’Antic Colonial.
Butech News
The firm specializing in construction materials presents a series of solutions that fuse design and technology.
Butech Hornacina and Shower Line.
Noken News
Noken seeks the timeless beauty of good design through the quality and durability of its latest creations in bathroom equipment.
Elements of Noken’s Swan collection.
XTONE News
Innovation is the starting point for XTONE’s latest collections. Models that enhance the beauty of stone, using the latest decoration techniques.
XTONE Travertino Taranto.
Krion News
Krion PORCELANOSA Grupo expands the Unlimited Surfaces series and adds new colors to its series of partitions on the occasion of CERSAIE 2024.
Krion® Lux Stone Dark L910.