Gamadecor and Noken showcased their latest collections in a 500 m2 stand, located in hall 2 of the Fiera Milano Rho venue. Porcelanosa’s showroom in Piazza Castello hosted a series of exhibitions, workshops and meetings for professionals under the EarthCrafted Designs concept as part of Brera Design Week.
Milan Design Week once again conquered the streets of the Lombard capital. Seven days, from April 15 to 21, in which interior design, architecture and design acquired a special dimension. PORCELANOSA Grupo took part in this essential event by participating in the Salone del Mobile and Fuorisalone 2024.
(1) PORCELANOSA Group stand at the Salone del Mobile. (2) SACo exhibition at the Porcelanosa store in Piazza Castello.
Innovation was the main theme of the Salone del Mobile 2024. An edition that this year had the special focus of the biennial EuroCucina. This concept, based on the evolution of design, perfectly defines the new products exhibited by PORCELANOSA Grupo. The Spanish multinational showed the latest collections by Gamadecor and Noken, with the bathroom and kitchen as protagonists.
Located in hall 2 of Fiera Milano Rho, the company’s stand had a space of 500 m2. Gamadecor included 4 of its latest kitchen models and a living area. Among them, Smartkitchen, the invisible dual induction cooktop that combines cutting-edge technology, elegant design and functionality.
In addition, the specialized furniture firm presented its new finishes in framed and grooved doors. More options that join the different retractable solutions such as the Hawa system to hide column areas, the high tables that can be extracted from the worktops and the rotating pantry module fittings.
(1 and 3) Gamadecor kitchen at the Salone del Mobile stand. (2) Noken faucet area. (4) Swan faucet display.
For its part, Noken took the fluidity of water as a common thread to showcase its latest products. A leitmotiv, “More than water”, with which the firm specializing in bathroom equipment adapts to any creative barrier, offering a comprehensive service for all types of projects.
Among these novelties was the new version of the Lounge faucet. A design that this year celebrates its 15th anniversary and whose author, Simone Micheli, has reformulated for the occasion. With a special matte black finish, Lounge Fluid symbolizes the energy of this collection, through a sober and elegant character.
Along with it, Noken Porcelanosa Bathrooms presented at the Salone del Mobile 2024 the recently awarded Swan taps and its innovative Wellness technology for bathtubs and showers in the central space of the stand. An area dedicated to the WaterForest concept, which aims to reduce water consumption, CO2 emissions and environmental impact, and in which the Noken Care system played a special role. Through an experiential installation, the firm showed the great benefits for the skin of the treatments carried out with oxygen microbubbles.
With the Earthcrafted Designs concept, Porcelanosa emphasized the fusion of natural materials with Spanish design. Earthcrafted Designs concentrated the essence of natural design, highlighting the origin of raw materials and promoting eco-conscious consumption.
In homage to craftsmanship and its work in the field of natural design, the firm transformed its showroom in the Brera design district into an art gallery through its collaboration with the Society of Contemporary Crafts of Spain (SACo).
The SACo craftsmanship display in the showcases of the Porcelanosa Milan showroom.
The store windows of the Piazza Castello store welcomed the creativity and ingenuity of twenty-four renowned contemporary artisans through a selection of works surrounded by the most innovative materials of Porcelanosa Group firms.
Unique pieces, made with natural fibers, fabrics, glass, porcelain or metal, paying homage to the diversity of craftsmanship and the richness of natural resources.
Wrapping up the craftsmanship exhibition, Porcelanosa developed a dynamic program of activities for professionals and design lovers in its showroom. Visitors had the opportunity to show their skills in the Blooming Tiles workshop, creating artistic floral compositions on the brand’s ceramic collections.
In addition, the firm’s Fuorisalone facility hosted a masterclass on the application of craftsmanship in lighting design, led by the founders of LZF Lamps.
This event was followed by an afterwork meeting, providing an opportunity to connect design and interior design professionals in an environment with a Spanish flavor, in collaboration with La Casa Ibérica and San Miguel.
Images of the workshops and professional meetings at the Porcelanosa Milan showroom.
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