Located in Hall 26, stand A296-B198, PORCELANOSA Grupo has prepared a space for Cersaie 2024 in which all the firms of the holding company will be present. 400 m2 full of new materials and sensory experiences that will be part of the most relevant international exhibition in the sector.
Cersaie 2024 will be one of the world’s leading showcases for ceramics and bathroom equipment. An unmissable event, which this year will celebrate its 41st edition, which Porcelanosa will attend with an installation of 400 m2. Located in hall 26, stand A296-B198 will bring together the latest innovations from Porcelanosa, Gamadecor, L’Antic Colonial, Butech, Noken, Krion and XTONE.
The space will be divided into two parts. In the first, the large-format XTONE porcelain tile will be the protagonist with its own area and an immersive room in which the qualities of this material will be shown. Next to them, there will be two meeting rooms with several compositions made with the most outstanding products from Butech and L’Antic Colonial. Elements that will maintain a cohesive design criterion, highlighting the firm’s ability to transform environments with functional and eye-catching solutions. This first area will also feature a very special reception desk that will merge XTONE and krion®.
The second area will show the application of all the new products presented by the different PORCELANOSA Grupo firms. Articulated by a central patio, this section will be distributed in six bathrooms, a kitchen, a dining room, a bedroom and a reading space.
Eclectic in style, these environments will be characterized by their marked curved lines and organic shapes. A visually attractive aesthetic that will be completed with backlit surfaces capable of attracting all eyes.
As for the façade, XTONE will be the material chosen to cover the outer skin of the stand. The company will install one of its latest novelties on a surprising slat structure developed by Butech. This system will allow to see a different finish on each side of the piece, generating an original visual game.
The sensory and material experience is PORCELANOSA Grupo’s main commitment in this edition of Cersaie. In this sense, the firm will attend the event in Bologna with an immersive room in which it will show the main XTONE technologies. A surprising installation in which visitors will learn first-hand about the creative process that inspires this material. Similarly, there will also be an experience through touch and gestural recognition to discover the three innovative decoration techniques of XTONE: Eclipse, Comet and Lumen. These features will be continued in the adjoining space, where the possible applications of this large-format porcelain tile will be on display.
For its part, Noken Porcelanosa Bathrooms will offer an immersive Wellness experience focused on self-care and relaxation through the Noken Care System. This system repairs and protects the skin through a treatment of oxygen microbubbles, while producing wellness. A ‘seventh heaven’ that will end a visit full of inspiration.
