Once again this year, Porcelanosa Grupo will open its doors to clients, specifiers, and architecture and interior design professionals at the 31st edition of its International Exhibition of Global Architecture and Interior Design. From February 17 to March 7, the seven firms of the business group will offer a series of special events to present their new products.
For this edition, in order to offer a more complete experience to visitors, Porcelanosa will organize some evenings, activities related to music in their spaces.
Another of the main novelties are the culinary experiences, in which design and gastronomy will be merged. Diners at the upcoming show will be able to sample different types of cuisine, depending on the exhibition they visit.
To this end, the business group will have the collaboration of chefs and restaurants in the province of Castellón, who will send their teams to the different locations of the Porcelanosa Group companies.
As usual, guided tours and audio guides will be offered for its ceramic production plants. On the other hand, for the first time, within the framework of the XXXI International Exhibition, the audio guide will be released for those interested in knowing Porcelanosa Offsite's industrialized construction plant, inaugurated at the end of 2022 and considered one of the most technological in this specialty nationwide.
The Porcelanosa Group exhibition, which encompasses all the products and materials of the business group, incorporates some elements, favoring the connection between the different rooms. The vegetation and lighting are key pieces, adding warmth and giving prominence to the materials. The space previously occupied by XLIGHT has been transformed into an area that includes Porcelanosa’s best sellers and possible combinations. Adjacent, a technical area has been planned where the multiple solutions between Porcelanosa ceramics and Butech systems for facades, swimming pools, stairs or outdoor flooring, among others, will be exhibited.
With a high technological and disruptive component, XLIGHT prepares an immersive experience, through which the public will learn about Porcelanosa’s large-format porcelain tiles. Thus, in a most unusual tour, with the recreation of a fully domotized home, the different applications and functionalities of this material are shown.
In this edition, Gamadecor ‘s exhibition is divided into zones according to its product lines: kitchen furniture, bathroom, closets and dressing rooms. The Living furniture line acts as a connector between the spaces.
The L’Antic Colonial showroom is presented under the concept ‘Endless Mediterranean’, a journey through the aesthetics of the Mediterranean and Ancient Greece through the Hotel Tempus. In addition, the area dedicated to the S-Tile collection (small format ceramics) has been remodeled.
For its part, Butech is renewing its exhibition with innovations in facades, bathrooms and installation systems. Highlights include new modular systems, metal carpentry solutions and improvements in waterproofing for more sustainable construction.
Noken’ s new exhibition design gives rise to ‘Flow’, a concept inspired by the fluidity of water and which includes eight new bathroom spaces. The Waterforest area explains an ecological initiative for the collection of marine plastics, after the success of the action carried out for the reforestation of trees.
Krion establishes a circular structure and a central gallery that highlights innovation in interior cladding. In the center, a lounge bar and an agora-style area serve as a dynamic space for events.
XTONE’ s new showroom invites visitors to immerse themselves in an experience inspired by nature. Thus, the firm has created a universe that allows participants to interact with its new collections, through textures and advanced technology implemented in a 360º room.
