The company plans to continue this expansion phase in 2025. In the coming months, some stores, such as those located in Paramus (USA) and Croydon (UK), will be renovated, while new stores will be opened in Brussels, Oviedo and Bilbao.
The company plans to continue this expansion phase in 2025. In the coming months, some stores, such as those located in Paramus (USA) and Croydon (UK), will be renovated, while new stores will be opened in Brussels, Oviedo and Bilbao.
PORCELANOSA Grupo has maintained its investment in 2024 for the expansion of its network of stores. With more than 1,200 points of sale in the five continents, the Spanish multinational has consolidated its position in the market with comprehensive solutions for interiors and exteriors.
As part of its expansion plan, the company has carried out more than 20 openings in the last 12 months, adding the refurbishment of existing and new stores. A global strategy based on a new store concept that prioritizes proximity to the end customer and specialized support for the professional network.
(1) Porcelanosa Marbella store. (2) Offroad Kitchen (Gamadecor) on the terrace of the Porcelanosa Marbella store. (3) Different environments of Porcelanosa La Coruña.
Throughout this year that is about to end, Porcelanosa has opened and reopened several showrooms in Spain. These include Marbella, Salamanca and A Coruña. These stores give continuity to the line marked by the firm of design establishments in the center of major Spanish cities. A strategy that began in 2022 with the opening of stores on Concha Espina street in Madrid, on Avenida Diagonal in Barcelona and in front of the Mercado de Colón in Valencia.
Internationally, the United States, Latin America and Europe have been the focus of Porcelanosa’s expansion through its own stores and partner programs. In this sense, different points of sale have been opened in Atlanta, Houston, Charlotte, Scottsdale and New York in the USA; Puebla in Mexico; Montevideo in Uruguay; Saint-Étienne and Aix-en-Provence in France; Chester in the UK and Verona in Italy.
All these showrooms are located in neuralgic and accessible points of large urban centers. The main objective of these locations is to bring the integral solutions offered by Porcelanosa Grupo to professionals and the general public in a creative and innovative environment.
(1) Bathroom environment at the Porcelanosa flagship store in New York. (2) Entrance to the Porcelanosa showroom in Chester during the opening. (3) Porcelanosa showroom in Uruguay.
In the coming months, Porcelanosa will launch a new phase in its expansion plan with new locations, both in Spain and the rest of the world. As far as the domestic market is concerned, the company plans to open the doors of its new stores in Bilbao, Oviedo, Huelva, Cáceres and Gijón.
“The new stores we plan to open in 2025 are designed to make professionals and individuals feel at home. At Porcelanosa, we offer comprehensive solutions for every type of project, and we ensure that each customer has a unique experience in our showrooms”; explains Manolo Rubert, director of National Subsidiaries at Porcelanosa Grupo.
For the rest of the international markets, the stores in Ramsey and Paramus in the USA, Rue du Bac and Lorient in France and Croydon in the UK will be refurbished. Similarly, the Spanish multinational will locate in 2025 new points of sale in Stockholm (Sweden), Brussels (Belgium), Cascáis (Portugal) and Andorra.
“We have strengthened our position in international markets that have a significant weight for the company, while at the same time, we are accessing new countries with growth potential,” says Silvestre Segarra Soriano, director of International Subsidiaries at Porcelanosa Grupo.
(1) Ceramoteca in the Porcelanosa Marbella store. (2) Kitchen of the Porcelanosa showroom in Uruguay. (3) Rooms of the Porcelanosa showroom in Madeira.
In addition to strengthening Porcelanosa’s presence worldwide, the new outlets opened in 2024 – and those to be opened in 2025 – seek to transform the shopping experience for the people who come to them. These new spaces focus on “proximity design,” with accessible and personalized areas.
The aim is for these new stores to function as meeting points where professionals and customers can collaborate on innovative projects. To this end, these new stores feature the group’s main collections and the multiple possibilities offered by its products for residential, hotel, public and commercial construction.
Porcelanosa’s large format ceramic tiles (XLIGHT), the Krion® mineral compact, Butech’s ventilated façade systems, XTONE large format porcelain tiles, L’Antic Colonial’s natural woods and marbles, and Gamadecor and Noken’s sustainable kitchens and bathrooms will be some of the most outstanding proposals.
In this way, Porcelanosa reaffirms its vocation for growth. An approach with which it hopes to continue transforming spaces and creating unforgettable experiences for its customers around the world.