Backlighting in commercial spaces plays a key role in creating attractive and functional visual experiences. This type of lighting, placed behind elements such as walls, shelves or products, enhances specific areas and contributes to generate a welcoming and sophisticated atmosphere.
In retail outlets, where first impressions are crucial, the right backlighting captures customers’ attention. It also highlights key products and guides consumers into the space. It should be noted that proper retail lighting enhances aesthetics and is essential for creating comfortable shopping experiences.
An ideal configuration of commercial lighting, such as distributing spotlights on the ceiling or backlighting, invites exploration. At the same time, it enhances product colors and improves user perception. Conversely, poorly lit retail spaces will generate discomfort, decreasing the time customers spend in the store.
In this post we will explore how to implement backlighting effectively. We’ll also tell you about the benefits it brings to retail spaces and its impact on shopping behavior.
Backlighting is placed behind objects or surfaces, generating a soft glow that highlights key elements without being invasive. Here are the main benefits of choosing backlighting for your facility.
– Creation of cozy and attractive environments. Unlike other direct light sources, backlighting distributes light evenly. In this way, it softens shadows and reduces glare. In addition, it can be used to guide customers through the space, highlighting areas of interest or special promotions.
– Excellent shopping experience. The right choice of retail lighting creates a warm atmosphere that invites customers to stay in the store. In most cases, a great shopping experience translates into increased sales.
– Improved perception of products/services. Well-designed lighting enhances colors and details, and increases the perception of quality and value of items. Illuminated products tend to appear more attractive and elegant, influencing purchasing decisions. Especially important is lighting in fashion, technology or food stores, and the visual presentation of the product.
– Energy efficiency. Many backlighting systems use lamps with LED lights or other systems that consume less energy than traditional bulbs. LED lamps ensure greater durability and reduced long-term costs. They also reflect a commitment to sustainability, which is highly valued by consumers today.
In summary, backlighting of commercial projects offers multiple benefits, making it an essential solution for stores and businesses looking to optimize their customers’ experience.
The design of retail spaces requires careful planning to achieve an aesthetic and functional effect that enhances products and improves the customer experience. We tell you, step by step, the keys to a successful lighting design.
Backlighting is a technical quality that allows light to pass through, to a greater or lesser extent. Solid surface Krion® stands out as an innovative and versatile solution for this purpose. The light transmission always depends on the color and thickness of the workpiece.
Krion® offers the possibility of creating a backlit panel, whether on reception counters, interiors or facades, achieving a contemporary and clean aesthetic. For example, Krion® can be used to silk-screen print an illuminated logo on a counter in the color of the establishment or brand. In addition, with this material it is possible to customize the color of the light, achieving a wide variety of lighting effects.
Alembic Resort & Spa. Photograph: Claúdio Gonçalves.Hong Kong International Airport. Photo credit: Louis Lui.
Some of the following Krion® collections are perfect for the design of backlit commercial spaces:
In addition to Krion®, there are other Porcelanosa Grupo materials, such as piedra natural Altissima (XTONE), which are backlit. Thus, within the catalog of the firm, there are several models, such as Adamantina, Alpinus, Baobab or Pangea that can be backlit, projecting an elegant and avant-garde image.
On the other hand, backlit mirrors (Noken) are an essential decorative element in futuristic and sophisticated commercial projects. In the design of commercial spaces, as far as the bathroom is concerned, mirrors with light achieve a feeling of spaciousness.
Noken backlit mirrors.
Backlighting has become an indispensable component for the facades of the most innovative projects. With Krion®, you can let your imagination run wild, creating exterior designs that are visually attractive and durable over time. In addition to the creative possibilities offered by Porcelanosa Group’s solid surface, its highly mineral composition makes it resistant to weathering. And its ability to be backlit makes it possible to play with light and shadow to achieve surprising visual effects.
In this way, facades backlit with Krion® improve the visibility of buildings and add a differential value to the property. For this reason, Krion® is used in a variety of architectural projects around the world, from shopping malls to luxury hotels.
In short, commercial backlighting transforms both the aesthetics of the location and the customer experience. By carefully planning location, lighting types and colors, it is possible to create a welcoming environment and highlight key products. With these elements, retail spaces generate greater interest, improve aesthetics and contribute to increased sales.
